Indigo completes its strategic evolution as a provider of digital merchandising applications

MEMPHIS, Tenn., March 11, 2022 /PRNewswire/ — Today, indigo farmingthe agricultural industry’s independent technology platform provider, and The Andersons, Inc.(Nasdaq: ANDE), a diversified company leveraging long-lasting relationships and deep market expertise to add value to the entire agricultural supply chain, announced that The Andersons will act as counterparty to the remaining legacy grain contracts. of Indigo, helping to complete Indigo’s evolution from a digital merchant to a provider of digital merchandising applications.

Starting with the launch of direct sales contracts as a fundamental element of its Market+ offering last year, Indigo continued to demonstrate its commitment to serving as the neutral and independent partner of choice for the industry with significant milestones, including the recent announcement launch of new technological improvements and integrated partnerships with the agricultural industry. Now, by gaining support from The Andersons for its remaining legacy grain contracts, Indigo is exiting the deal stream, enabling the continued expansion of Market+ to directly connect a wider set of stakeholders across the supply chain. agricultural supply.

“The sustainability megatrend is driving economic and structural transformation across all industries. Agriculture can harness these transformative forces to significantly improve the profitability and efficiency of farmers and the rest of the supply chain – and we hope to be the neutral, independent and quality-focused partner to help navigate this transition,” said Ron HovsepianCEO of Indigo AG. “In exiting the grain buying business, Indigo is proud to operate as an agnostic enabler, leveraging science and digital innovation to create new value for the mutual benefit of farmers and agribusiness. -industry.

“The Andersons has worked with farmers for 75 years with services that go beyond grain marketing to deliver value. We are thrilled to have the opportunity to expand our footprint by working with these growers,” said patrick boweChairman and CEO of The Andersons.


Indigo AG improves farmer profitability, environmental sustainability and consumer health through the use of nature-based and digital technologies. The company’s core offerings – Carbon, Market+ and biotrinsic – integrate across the supply chain to optimize how the world’s most impactful crops are produced, purchased and distributed. Founded in 2014 with a mission to harness nature to help farmers sustainably feed the planet, the company’s technology today connects agricultural ecosystem stakeholders to unlock sustainability and profitability benefits for all. .


Celebrating 75 years of service and named to Forbes’ list of America’s Best Employers for 2022, The Andersons, Inc. is a diversified, agriculture-rooted company that connects businesses in the commodities marketing, energy renewables and plant nutrients. Guided by its Statement of Principles, The Andersons is committed to providing extraordinary service to its customers, helping its employees to improve themselves, supporting its communities and increasing the value of the company. For more information, please visit